Narrowcasting, Digital Signage, Digital Out of Home Advertising (DOOH), these are all descriptions of digital billboards. The difference between narrowcasting and its predecessor the poster, is the same difference between a picture and a film- integration of audio and video. Unlike the poster, digital signage is capable of providing the viewer with computer interaction. This allows the viewer to control their own experience, maximizing advertising potential.
This industry is already very popular and will continue to grow.
Digital Signage
Digital Signage is a rapidly growing industry due to the fact that promoters are scrambling to replace traditional posters and signage with interactive digital displays.
Electronic Kiosk Stations
Electronic Kiosks are everywhere. Traditional kiosks were used for passport pictures. Today these kiosk from the basis of ATMS, information dispensaries and electronic gambling machines.
Price Checkers
Customers use these platforms to check prices of items. These IPCs can be upgraded to provide customers with interactive advertising resulting in a better shopping experience.
Interactive Advertising
Utilizing the interactive components made possible through digital signage, certain high end stores are creating stunning advertising opportunities through Lanner technology.
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