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Lanner provides flexible digital signage PCs that are tailored to span the requirements of any marketplace. The content displayed on digital signage screens can range from simple text and still images to full-motion video, with or without audio. Lanner technologies enable the delivery of video and data content to digital displays replacing traditional printed signage and providing a vastly enhanced viewer experience. Digital signage is used for a wide variety of applications, including:
- Advertising
Public information, such as traffic status or flight information signs
Brand building
Enhancing the customer experience and influencing customer behavior
Digital signage PCs are also known by several other names, all of which refer to the same concept of displaying information using electronic signs. Some other terms commonly associated with digital signage include: narrowcasting, out-of-home advertising, digital marketing, and "adfotainment" (combination of advertising, information and entertainment).
As falling prices of LCD and plasma displays make digital signage much more economical, advertisers are flocking to digital signage as a means of delivering dynamic content to captive audiences. The benefits over traditional static advertising are numerous: motion video advertisements provide a much more eye-catching and interactive medium than static billboards or posters; ads can be switched out much more easily, either by replacing a memory card or remotely via wired or wireless network infrastructure.
Government agencies are also turning to digital signage as a means of providing real-time traffic information and public notices, and retail stores are rapidly replacing traditional signs with digital signs to control and display their messages quickly and effectively. Dynamic digital signage grabs a customer's attention and influences their purchasing decisions right at the point of purchase. Digital signage is instant and offers the ability to change promotions immediately for various products or particular customers. Another advantage for retailers is the ability to earn money with their digital signage by selling advertising space to their suppliers.
